Apple Inc – Occupation Group. Most of the Apple’s users are highly educated millennial. They are career-oriented and lead an active social life. Students, executives, managers, professionals are the primary target market of Apple Inc. 64% of Apple product users tend to have college degrees. (NASDAQ: AAPL) stock has surged so much that the company’s market capitalization is double that of Alphabet Inc. (NASDAQ: GOOGL). On a price surge of 64% over the past year, Apple’s.
In this article we will be looking into the different target audience of Apple Inc. This will give you an understanding of apple’s target market and loyalists.
For Apple, China is not only a market with a strong iPhone user base but also the manufacturing hub of iPhones. In fiscal 2019, Apple generated $43.7 billion in revenue from China, or 16.7% of its. Is one of the most widely recognized and popular companies the world over.Apple products have been synonymous with innovation, sleek design and approachable user interfaces for millions.
TEENAGERS:
Youngsters are viewed as one of Apple Inc’s. objective markets. Young people use iPods for a lot of reasons. Some of these reasons are to associate with gaming, socializing, listen to music and go on Facebook, MSN, Twitter, and so on. There are likewise numerous gaming applications that are of interest to them. Minecraft and Clash of Clans are few of the examples IPods have turned out to be a significant pattern with teenagers
A new study involving iPods and teenagers by the University of Colorado at Boulder and Children’s Hospital Boston indicates teenagers who receive pressure from their peers or others to turn down the volume of their iPods instead turn them up higher.
COLLEGE AND UNIVERSITY STUDENTS :
School and college understudies are likewise focused on Apple Inc. These understudies use Apple Inc. items, for example, iPad’s, MacBooks, iPhone’s and so forth to rapidly record notes. These notes are kept sorted out in their Apple devices. Additionally, these items are light which makes carrying the gadgets to and from school is much less tiring.
BUSINESS PEOPLE :
Businessmen and entrepreneurs are exceptionally interested in Apple items. All Apple gadgets (iPhone’s, iPad’s, MacBook’s, and so forth.) have a business quality that is exceptionally valuable. These gadgets are utilized to complete work productively and to speak with customers effectively. Likewise, sending reports is simple and sorted out. The minimalism of the product is very much interesting and demanding.
YOUNG CHILDREN AND KIDS :
Apple items are additionally helpful to youthful youngsters and children. The explanation behind this is gadgets, for example, iPods and iPads are amazingly easy to use because of their touch screen quality which is useful for youngsters. Guardians can download learning amusement applications on Apple gadgets to show youthful youngsters and children.
ADULTS :
Grown-ups are additionally one of Apple Inc’s. objective markets. iPhone’s are valuable to grown-ups for their regular needs, for example, telephone calls, map headings, web association, records, and cameras. Conveying these little gadgets makes grown-ups live much simpler for imparting every day. These group also consists of the brand loyalists and tech enthusiasts.
Although Apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary Apple target market demographics. This is because teens are attracted to the value of an iPod and this translates into wanting iPhones, Macs, and other products later on in life.
In just 7 years, Apple has dominated with over 60% of the total smartphone industry.
After the 2015 freefall of their stock value, there are some definite stormy clouds on the horizon. A majority of Apple’s target demographics admit that their loyalty is blind to the brand. Only about half of iPhone users say they’re impressed with their phone. Windows phones actually outsell the iPhone in two dozen countries.
Apples Target Market Apple Inc.    Case Study -
Who Are the Best Customers for Apple?
- 54% of consumers who purchase an iPhone say that their last phone was also an iPhone.
- 1 in 4 people say that they’ve purchased Apple products because their friends also had an Apple product.
- For people who have purchased multiple Apple products in the past five years, less than 30% say that the iPhone is the best phone on the market today.
- Just 0.3% of people in a recent survey stated that the interface created by Apple is the reason why they prefer the brand’s products.
- The average household income for Mac owners is $98,500.
- 2 out of every 5 Mac owners is younger than 34.
Apple is a premium brand that is associated with a premium income level. It’s a brand that everyone may want, but not everyone can afford. For this reason, the best customers for Apple tend to be younger and wealthier, so Millennials tend to be the next preferred targeted demographic after teenagers. Millennials are hooked into technology like no other generation, exploit the benefits Apple can provide, and this leads to more wealth for them and more sales for Apple.
Why Businesses And Educators Are Attracted to Apple
- Owners of iPads, when compared to users of laptops or desktops, place larger orders when shopping online.
- Users of iPhones place larger orders than those on Android and Blackberry devices.
- Apple users who shop for travel options online may spend as much as 30% more per night for rooms and other travel needs when compared to other users.
- Apple owners are about 50% more likely to have arranged an online travel purchase within the last month.
- One-third of Apple’s retail sales went to a household that earned at least $100,000 in the previous year. At the $125,00 salary level, Apple’s target market demographic is overweight by a 4:1 basis when compared to Android products.
- People who own Apple products tend to be more urban, have a college education, and follow technology news on a regular basis.
- The average Apple target customer will state that they are addicted to digital devices and use an Apple product to help them maintain a professional or managerial position.
With Apple, the value proposition that is being offered is the key point that each targeted demographic must consider. The iPhone only costs about $50 to produce, for example, but with cellular providers not subsidizing the phones any more, this means the average consumer will be forced to shell out about $650 to get an updated model each year. This limits the number of people who will ultimately see the value of owning such a device when a household could purchase 4 Chromebooks and still spend less than 1 iPhone.
Apples Target Market Apple Inc.    Case Study Group
The Trends of Apple’s Target Market Demographics
- Men outnumber women on a 2:1 basis when it comes to purchasing Apple products.
- The average age of an Apple customer is 35-44.
- 1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple product at some point in the next 6 months.
- Apple users are 94% more likely to be affluent than others who utilize mobile devices on a regular basis.
Apple has done an excellent job at database marketing for their new products and services. The Apple app store routinely sells more than $1.5 billion worth of downloads annually. As long as the core customer base is still intrigued by Apple and its new products while being able to maintain their own wealth, then this record-setting brand can still look forward to a bright future. If those Apple target market demographics change, however, the storm clouds that seem to always be on the horizon could turn dark and gray.
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Apples Target Market Apple Inc.    Case Study 2017
About The Author
Although millions of people visit Brandon's blog each month, his path to success was not easy. Go here to read his incredible story, 'From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors.' If you want to send Brandon a quick message, then visit his contact page here.
Although millions of people visit Brandon's blog each month, his path to success was not easy. Go here to read his incredible story, 'From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors.' If you want to send Brandon a quick message, then visit his contact page here.